20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

3205.898 - 3229.732 Phil Carter

So I guess on the other end of the spectrum from Quizlet, you've got higher price products with a rapid purchase decision with users who know what they want, and an acquisition strategy that's very much built on paid advertising. And in those cases, it can make a lot of sense to have a hard paywall, And it's basically all or nothing. You don't get a free user experience out of it.