20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

3170.37 - 3194.953 Phil Carter

On the other end of the spectrum, and I don't know PhotoRoom's product really well, but you do have examples of products where it makes sense to be more aggressive, either because you have a really differentiated product solution that isn't easily substituted by other products, or it's such an obvious purchase decision that a 7-day free trial or multiple free attempts to use the premium product isn't going to make as much of a difference.