The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
And so the last thing they want to do is be overly aggressive with their paywall in a way that shuts down those free user acquisition channels. And also that is probably just not going to help on subscriber conversion because of the dynamics of selling into students. So that's one end of the spectrum.
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