20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

3114.122 - 3138.78 Phil Carter

But I would say on one end of the spectrum, you have a freemium product like Quizlet that is targeting students and teachers, but the vast majority of Quizlet's subscribers are students. So these are people who... have low willingness or even ability to pay for your subscription. They have plenty of other edtech products out there on the market. You've got Chegg, Course Hero, Brainly.