The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
Because there's a good chance that if a user leaves your app without seeing your paywall on their first session, they may never come back. So you want your paywall view rate to ideally be over 80% and over 80% ideally within the user's first session, or if not their first session, then certainly within their first week.
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