20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

3011.104 - 3036.537 Phil Carter

Yeah. So paywall view rate, very simply, is the percentage of all users who install your app who view the paywall at least once. And then to put an even finer guardrail around it, ideally, it's view your paywall at least once with an X time period. And going back to 75% or more of trial starts happen in a user's first session, ideally, you have a high paywall view rate in a user's first session.