20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

2946.389 - 2969.665 Phil Carter

Yeah. Well, there's almost even fear tactics. I think companies can get a lot of trouble when they are more or less coercing their users to take the actions that they want as a business, but they aren't actually what their users want by using fear tactics. It can work in the short term. Scarcity and urgency are real things. And they can work to drive short-term DAU retention or to drive