20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

2723.243 - 2743.99 Phil Carter

one of the other founders that he looks up to that anytime you increase the number of notifications or emails you send in the short term, it's like the sugar high. It's going to lead to a short term pop in your metrics. But if you do that too many times, you kill the channel. And so it's really important to make sure that every incremental notification you're sending earns its place.