20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

2657.114 - 2677.203 Phil Carter

I want to avoid losing my streak in their case, because there are people who have had streaks on Duolingo for months or even years. And that becomes a real thing that they want to avoid losing. So fundamentally grounding your understanding first in the core motivational drives of your user is important because that then informs the specific motivation tactics that you go build in your product.