20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

2633.286 - 2656.394 Phil Carter

I'm somebody who wants to become a good Spanish language speaker. And so I take ownership over that and I want to improve my ability over time. There's a little bit of social status, social influence. So this is where leaderboards comes in. I want to be viewed as somebody who is one of the best language learners in my language and in my peer set. And then the last one for Duolingo is avoidance.