The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
Underlying that is like, what is the underlying motivation of your user? And so there's this great framework called the Octalysis Framework that I teach about in my Reforge course. This guy, Yukai Cho, invented the framework after spending many years in the gaming industry. And it talks about these eight core drivers of human motivation.
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