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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

2527.846 - 2547.292 Phil Carter

The second component of it, and I think Aura is truly best in class at this, is the velocity with which they are launching new features, new insights, explaining those new features to users either through the app itself or through emails or other channels is pretty remarkable. And so I think all of that contributes to longer subscriber retention rates.

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