The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
So I think there are two things that these companies are doing really, really well to make sure that people continue to use their products over time. One is they're selling a hardware device, which means two things. One, they're getting a lot of revenue from their user upfront, as opposed to relying on SaaS subscription revenue. And two, it sort of escalates commitment.
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