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20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
Growth has become such an overloaded term, right? Does growth mean product? Does it mean marketing? Does it mean zero to one? Does it mean scaling, product market fit expansion, B2B versus B2C? There are a lot of different dimensions to it. But to me, what's fundamentally changed over the last 15 years or so since Facebook created what I would call the first modern growth team
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