20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

2085.45 - 2108.858 Phil Carter

I think that's right. You either need a very large market, so that you can afford to churn through plenty of lower intent subscribers and still build $100 million plus business. Or this gets back to, or you just don't raise venture capital, and you keep your team small, and you build a great $10 to $20 million ARR business with a smaller team. And that can work really well in certain cases.