The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
Because those are your highest intent users who are going to stick with you for the long haul. So generally, I'm looking at 2 to 3 years on annual subscriber retention, the first 6 months on monthly subscriber retention and trying to get those retention rates as high as I can. And then there's the obvious thing you want to look at, which is just does the curve flatten out?
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