The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
For annual subscribers, typically look at the first 2 years of subscriber retention. Because there's a lot of data that shows that after the second renewal period, the subscribers that you've retained for 2 consecutive years as annual subscribers are often going to retain for many years after that. And they become the foundation that you're building your business on long term.
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