The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
First of all, I like to break out retention rates on monthly versus annual subscribers because they look very different. For monthly subscribers, I think any company that is retaining more than 50% of its subscribers for six months or more is doing a very, very good job. Because monthly subscribers just tend to turn at much higher rates.
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