The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
So when you look at both the shortness of consumer attention spans and how quickly most trials need to happen if they're ever going to happen, combined with the high churn rates and low NRR dynamics of these businesses, it's really, really important to try to convert users quickly and to pay off that initial paid CAC as quickly as possible.
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