20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

1868.254 - 1891.554 Phil Carter

Six months is good. One month is great. First session is exceptional, which is significantly lower than B2B, right? In B2B, 12 months can be considered a good payback or even 18 months for an enterprise SaaS business. But we talked before about how consumer subscriptions don't have the benefit of low churn rates, high net revenue retention, sometimes over 100% net revenue retention over time.