The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Harry Stebbings
On the CAC and the payback element, CAC obviously is incredibly important because the higher the CAC, the longer the payback will be if the ARPU is the same. What is good versus great in terms of payback when you're looking at consumer subscription apps today?
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