20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

1832.199 - 1854.717 Phil Carter

And I think there was a period over the last decade where the funding environment, VC preferences for massive user growth rates over profitability were such that a model like that could work. And with the right business model and with the right network effects, it might be able to justify itself. But more often than not, certainly in the case of consumer subscription, that's just not the case.