The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
And as you start to see bottlenecks spring up in that conversion funnel, you either need to be very confident that those bottlenecks are solvable, and that with tweaks in your product or in your ad creative, you can unlock the next step function of growth within that channel. Or you need to be very quickly starting to diversify to your second or third channel.
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