20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

1741.744 - 1764.569 Phil Carter

Yeah, it's a tough question to answer. But philosophically, I think the way to think about it is test early to figure out what your dominant channel is. Go all in on maximizing the efficiency of that channel. But then very closely watch your input metrics, not your output metrics. Don't get fooled by the outputs. Focus on what is the efficiency of this channel every step of the way.