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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

1695.784 - 1715.015 Phil Carter

But then once you find the channel that works best, more often than not, there's this power law of distribution that Peter Thiel talks about in Zero to One and Brian Balfour has written about this. 70% or more of user acquisition for most fast-growing tech companies is going to come through a single channel early on. And so don't spread yourself too thin.

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