20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

1627.441 - 1647.784 Phil Carter

Yeah. Well, this goes back a little bit to... You asked me earlier, should you be focusing on big swings or should you be focusing on smaller optimizations as a growth team? And when you're an early stage startup, what I said was focus on the big swings because at that stage, nothing else matters. I think it's sort of similar when you're thinking about your acquisition strategy.