20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

1598.425 - 1615.78 Phil Carter

But once you're really starting to scale, you run into the opposite problem where you throw too much money at Facebook or Google too quickly And it's the same problem. Like you're moving beyond the users who are most interested in your product and you're starting to get into these lower intent users are starting to get into lower quality ad inventory. And so the system just starts to break down.