20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

1564.013 - 1585.2 Phil Carter

All of those metrics become harder and harder to maintain at the same levels as the average intent of the user goes down. So that's one big factor. And then the second factor is certainly on paid channels, as you scale up the amount of spend you're budgeting per week, per month, at some point, it gets harder to maintain the same levels of efficiency. There's certainly a level below which