20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

1430.776 - 1450.093 Phil Carter

And so that means they can't offset the loss of churn subscribers by increasing the average revenue per retained subscriber. And so when you combine all of these factors together, it just means that a lot of consumer subscription apps launch really quickly, get a bunch of early traction, Maybe they hit 1 to 10 million in ARR, if they're lucky, because a lot of them never make it that far.