20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

1410.824 - 1430.756 Phil Carter

The average consumer subscription app is losing more than 50% of its annual subscribers in the first year and more than 50% of its monthly subscribers in the first 3 months. there's no real concept of net revenue retention because unlike B2B SaaS, you can't land and expand. Most of the companies have one subscription tier. They don't have anything they can really upsell consumers into.