The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
The average consumer subscription app is maybe $10 a month, $60 to $80 a year versus B2B where you've got contract sizes in the thousands or hundreds of thousands or even millions. And then churn rates are high. So Revenue Cat has a lot of data on this.
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