The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
And so all of that just puts a lot of downward pressure on their unit economics and makes it really hard to build a sustainable business. And then the last one I would emphasize is ARPU tends to be relatively low, certainly compared to B2B SaaS businesses, and churn tends to be much higher.
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