The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
But what's happened is a lot of consumer subscription app categories have just gotten very crowded. These paid acquisition channels have gotten overly saturated, which means that customer acquisition costs have gone up. Consumers are starting to experience some degree of subscription fatigue.
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