20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

1346.062 - 1364.729 Phil Carter

And that's because a lot of them have just grown overly reliant on paid acquisition channels, specifically Facebook. So over the last 10 years, we've been in this zero interest rate period where venture capital has been cheap. You've had lots of these companies sprouting up. A lot of them have been trying to just pay their way to greatness, in many cases on channels like Facebook and Instagram.