20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

1325.552 - 1345.622 Phil Carter

Well, the flip side of that is they don't have sales teams to do hand-to-hand combat in closing their customers. And they have to deal with 15% to 30% app store fees and lots of restrictions on their ability to control the in-customer relationship because the app store sits in between. So that's number one. Number two, acquisition has become particularly difficult for consumer subscription.