20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

1308.735 - 1325.292 Phil Carter

Yeah, so I think there are a few reasons and inherent challenges to consumer business models. And some of them are sort of the other side of the coin of some of the advantages they have. Number one, they don't have control over distribution in a lot of cases. I mentioned that they don't have sales teams. Sales teams are expensive. They get a lot of advantages from the app stores.