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20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
When you think about consumer subscriptions, and this certainly isn't true of all of them, but in many cases, they're operating in relatively mature categories with customers who understand that the product they're bringing to market And they're just relatively easy to launch for a few reasons. Number one, most of them don't require sales teams.
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