The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
The inputs upstream of that are things like signup rate, activation rate, cost per install, cost per trial, trial start rate, trial conversion rate, install to subscriber conversion rate. Those are the upstream metrics that are ultimately driving those outputs. And so as a growth leader, part of your job is to connect the dots between, okay, here's the company's strategy.
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