The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel
Antoine Le Nel
At the very, very beginning. Because the growth engine is not only paid marketing. I include virality. The whole virality aspect is part of the growth engine. Even below the lower funnel, you basically have virality. So you need to build this block super, super early on, and then you start going into the lower funnel, and then you go up.
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