20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

913.711 - 935.123 Antoine Le Nel

And you have companies that know how this works, and therefore they can measure it, and therefore they can scale. And you have all the other ones that are really struggling and so on. At the end of the day, they spend maybe two, three times more on Android versus iOS, which is a nonsense. When should you start thinking about building a growth engine? At the very, very, very beginning.