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20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel
Antoine Le Nel
So we were able to have some good level of attribution between TV and the downloads to be able to really know how much we could attribute to our TV activities. And because we managed to get that, then we were one of the very first companies to actually make that work. I think this is a very good example. The other good example is iOS, performance marketing on iOS after scan.
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