20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

2915.917 - 2935.991 Antoine Le Nel

And saying that what is hindering your growth is your brand awareness, I think is a mistake. There is a correlation between brand awareness and product penetration, but you need to think about where the causality is. Is your penetration driven by brand awareness or is your brand awareness driven by product penetration? And in the early days, I think the causality is the other way around.