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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

2771.377 - 2792.77 Antoine Le Nel

Is brand a marketing thing or a product thing? Because a lot of people think about brand on marketing. And I'll give you two examples. Out of a sample of two, which is King and Revolut, the brand was much bigger before a single dollar of marketing was spent. So the brand had nothing to do with marketing. It was a huge brand before putting any penny into it.

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