The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel
Antoine Le Nel
And you may have some channels, you know, I don't know, like, for example, TikTok and so on, where maybe the cohorts you get from there are not as good as what you can get, for example, from Instagram or other places, but you So the CAC is irrelevant. CAC is irrelevant, you know, because if I was to give CAC targets, then we would only do maybe TikTok, for example.
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