20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

1436.673 - 1465.115 Antoine Le Nel

the growth energy is feeding itself and then it just goes while others and it's linked as well to the amount of competition that you have in the market where actually because you have a diminishing return curve where it suddenly gets more expensive to get the next one and the next one and the next one i think it really depends on the on the competitiveness of the market i think the other thing that's so smart though is like there's less of a focus or reliance on cac if you can expand the other end of the funnel which is your ltv