20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

1413.527 - 1436.253 Antoine Le Nel

Well, I think it's actually both. Because it's exactly that. It's exactly that. You have those two factors playing against each other. And it's about which one is stronger than the other. And then, unfortunately, it really depends on the market. So some markets, the brand is becoming so big that actually you start getting more organic and it's becoming like super organic. And then the