The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel
Antoine Le Nel
You said the brand's getting bigger, it definitely is. Does CAC get lower over time as brand amplifies word of mouth increases? Or does it get higher as you saturate target market and you move to the fringes of your ICP?
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