20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

1322.751 - 1349.371 Antoine Le Nel

No, no, no, no. I'm a strong believer of specialists. People should be experts in what they do. And generalist marketers are good in managerial positions, but not at doing things necessarily. And that's why we have people who are experts in mid funnel, experts in lower funnel, experts in upper funnel, and so on. But very, very few people have an oversight of all of it. Very few people.