20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

1272.415 - 1292.75 Antoine Le Nel

So what you say is that right away you play the full funnel because you have a big branding impact, but you are revenue generator right away, you know, which is the exact opposite as the Formula One thing where there's no revenue, there's nothing, you know, it's like it's pure brand and so on. And that's what I call a bit mid funnel. It's activities that help you do a bit of everything.