The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel
Antoine Le Nel
The mid funnel, this is where, at least the way I look at it, it's the place where you can run some level of attribution, but you have a strong halo because of the high reach that you get and you can develop as well some deeper content. So, performance marketing is basically banners or super short videos, you know, like six seconds and so on.
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